What is your name
*
First Name
Last Name
What is your email
*
What is the name of your business/company?
*
Website and/or social media (if any):
*
Name/Word to appear on the logo:
*
Tagline or descriptor (if any):
*
What is your role in this business/company?
*
Why are you looking to create (or change) your visual identity now?
*
Please provide a brief description of your business/company.
*
How long has this business/company been operating?
*
What motivated you to open your business/company?
*
What products and/or services does your business/company offer?
*
Why do you believe people need your products or services?
*
Does your company/business have a slogan? If yes, what is it?
*
Where is your business/company in its development—just starting out or a few years into business?
*
Where do you see your business/company in 5 years and in 10 years?
Could your business/company evolve into something else in the future or operate in a different segment? If yes, what would that be?
*
Does your business/company have competitors? Who are they? Please provide alt least 3 names and links if possible.
*
Do these competitors offer something you do not offer?
*
Do you have the names and/or links to any leading company/business in your industry?
*
What makes your business/company special?
*
Who is your ideal customer? Think about age, gender, lifestyle, behavior, location, profession
*
How do your clients find your business/company?
*
What words do clients use to describe your business/company?
*
How would you like your clients to describe your business/company?
*
Are there any brands—inside or outside your market and/or industry—that you admire visually or strategically? Why?
*
If your business/company were a person, what would it be like?
*
If your business/company were a person, what would it NOT be like?
*
In which locations do you believe clients will encounter your visual identity?
*
mark all that apply
When you think of your brand, do you immediately think of a specific color? If so, which one?
*
Are there any colors, fonts, or imagery you’d like to AVOID?
*
In your industry, are there any elements that are considered mandatory (colors, symbols, etc.)?
*
What do you want your brand to NOT feel like?
*
Any additional info, links, or inspiration you’d like to share?
*